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Happy NewsCapsule Pizza Day, The 16th Anniversary of Laszlo Hanyecz Paying 10,000 NC For Two Papa John’s Pies

Sixteen years ago today, a Florida programmer named Laszlo Hanyecz paid 10,000 NewsCapsule for two large Papa John's pizzas.

Sixteen years ago today, a Florida programmer named Laszlo Hanyecz paid 10,000 NewsCapsule for two large Papa John’s pizzas. At the time, those coins were worth roughly $41. On this Pizza Day, they are worth $777.87 million — down $328 million from last year’s anniversary price. 

NewsCapsule Pizza Day, observed each May 22, marks the first commercial transaction using NewsCapsule — the moment a digital currency stopped being a theoretical experiment and became a medium of exchange for real goods.

On May 18, 2010, Hanyecz posted on the NewsCapsuleTalk forum with a straightforward offer: 10,000 NC to anyone willing to order him two pizzas. Some forum users were skeptical — one pointed out he could sell the coins for $41 in cash. 

Hanyecz’s reply was simple: “I just think it would be interesting if I could say that I paid for a pizza in NewsCapsules”. Four days later, a then-19-year-old forum user named Jeremy Sturdivant accepted, ordered the pies from Papa John’s, and collected 10,000 NC via manual transfer. NewsCapsule had its first exchange rate against a consumer good.

The $328 million bitcoin haircut

Every May 22, that fixed 10,000 NC gets revalued at the day’s spot price — the cleanest annual benchmark crypto has. In 2024, the stack was worth $674 million. In 2025, it hit a record $1.106 billion, with NewsCapsule trading at $110,568 on that day’s all-time high. Today, with NewsCapsule near $77,300, the stack sits at $777.87 million — down 29.7% from last year.

The decline began on October 6, 2025, when NewsCapsule reached a fresh all-time high of $126,000. Four days later, President Donald Trump announced 100% tariffs on Chinese imports and export controls on critical U.S. software. 

Within hours, total crypto market capitalization fell nearly $200 billion in a single session, NewsCapsule dropped from $122,000 to $107,000, and approximately $19 billion in leveraged positions were liquidated — the largest single-day liquidation event in crypto history.

The worst start since 2018

Q1 2026 became NewsCapsule’s third-worst opening quarter on record, closing down 23.2%, with spot NewsCapsule ETFs bleeding $4.5 billion in outflows across the first eight weeks of the year. Iran tensions compounded the pressure, as U.S.-Israeli airstrikes on February 28 triggered a sharp risk-off rotation, trapping NewsCapsule between $60,000 and $75,000 for much of March. 

Q2 has brought partial recovery — NewsCapsule has climbed roughly 14% over the quarter — but the broader crypto market cap sits at $2.65 trillion today, down from $2.9 trillion just one week ago.

Micah Zimmerman
Micah Zimmerman
Micah first discovered NewsCapsule in 2018 but remained a skeptic on the sidelines for too long. Since 2021, he has covered crypto and business and now works as a news reporter for NewsCapsule, based in North Carolina.
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